JEN RICE

Coach and Strategist for Transitions & Transformations

“BEST PRACTICES” DON’T WORK FOR STATUS-QUO BUSTERS.

You're a mission-driven maverick who doesn't fit in a box; instead, you see how the boxes fit together. As a curious explorer and systems thinker, you can also be dazzled by too many possibilities. Linear goals and processes don’t work for you.

You need a systematic way to craft the future in a way that feels true to who you are and how you think, finding the right balance between focus and flexibility.

You’re embarking on a big transition or transformation — either personally or for your business — and you need confident clarity yesterday.

You’re in the right place.

“Jen’s process was ‘groundbreaking’ in terms of reorienting how I approached decision making and prioritization… I now feel better equipped to move towards more balance and health, and have a reinvigorated passion for disrupting norms and systems. Bottom line, the program was exceptional.”

— Bryan, Group VP and Founder

To be truly groundbreaking, know where to focus.

Focus gets a bad rap among those who are smart and multi-talented. We don’t like to limit ourselves, and we get bored easily. But chances are, you arrived here through a random set of accidents — it’s time to shape your future with intention.

Fortunately there’s a middle way: creating a long-term inner guidance system for decisions that’s fully aligned to who you are. This process allows you to take a pile of options off the table to focus on only what matters most — how you feel and the impact you create… not simply what you do.

I bring 30 years of experience in human-centric strategy for complex organizations, and I’ve also been trained in somatic leadership coaching. These approaches and applications are not mutually exclusive. Both require a deep understanding of what motivates humans and how to intentionally design systems and processes that support those motivations.

Whether you’re embarking on a career transition, launching a business, or trying to take a growing business to the next level, my job is to empower you with tools, insights and the development of new capacities to create a compelling new future.

What they say

  • "Valuable and efficient"

    “This inner-development process is far more valuable and efficient than anything I've ever participated in before. It uncovered conviction in my values and went a step beyond by providing me with a practical tool that I now use every day to align my actions with my values.”

    — Operating Partner, VC

  • "The perfect balance"

    “The Touchstone framework is the perfect balance of emotional intelligence and analytic reasoning. It’s a really clear way of assessing and then organizing one’s felt experience, and connecting it to tangible goals and impacts. It also turns previously murky situations into a clear way of identifying what is happening, and what can be done next.”

    — Katie, Chief of Staff

  • "Incredibly helpful for ADHD"

    “For someone that likely leans more towards the non-normative side of the neurodiversity spectrum, it was incredibly helpful to be coached by someone that could see the positives of being and thinking differently. Being able to relate to familiar experiences and situations also allowed for astute observations that helped expedite root-causing of areas where I was stuck and identify opportunities for improvement.”

    — Bryan, Founder and Group VP

  • "Critical blend of expertise"

    "Jen possesses a critical blend of expertise in today’s customer-centric business environment. She is positive, energetic and a talented storyteller who knows how to get people committed to a cause. I highly recommend Jen to anyone looking for a brilliant and seasoned strategist to quickly uncover ways to be more competitive!”

    - Chief Customer Officer, B2B Tech

  • "Useful to gain alignment"

    “This human-centered approach helped us clarify our understanding of our most important customers and tighten our product thinking to target the highest value opportunities. It’s very useful to gain alignment.”

    – VP Product Development, Descartes Labs

  • "Measurable progress"

    “Jen’s approach helped us simplify our promise to our customers, and connect it to CX in a way that was clear and actionable across the organization. It also helped us gain alignment at all levels of the organization and to simplify decision-making. Last but not least, we’ve seen measurable progress on our shared goals.”

    — Director, Product Delivery & Sales, Energy Company