Achieve AI’s potential, together

AI can’t be added to business as usual.

AI is a journey of transformation. The leading companies don’t tinker with tools; they become something new. More unified, streamlined, innovative, impactful.

They do this with a laser focus on the nexus of customer and business value: breaking silos, improving end-to-end workflows, and reinventing experiences to become customer and talent magnets.

My job is to equip Connection-minded execs — CEOs, COOs, heads of AI Transformation — with the leverage to create real impact:

  • From drowning in opinions to clarity

  • From silos and misalignment to coherence

  • From inefficiency and complexity to value optimisation

  • From dabbling with AI tools to symbiosis

Let's talk about what's possible.

If AI is a game, which one are you playing?

Read about how to amplify value with coherence

“Hi, I’m Jen Rice.

I’ve been working with B2B businesses to drive customer and business value for over three decades.

My superpower? Simplifying complexity. And the fastest, easiest way to do that is to start with the customer and work backwards. It’s a high-leverage approach that gives you growth, profitability, and competitive advantage.

Now AI’s necessitating this exact shift: cross-functional teams and technologies driving shared outcomes together.

I previously served as B2B Sector Lead and CX Principal at Forrester in San Francisco. Now I’m a global citizen, advising and speaking around the world about building what’s next.

How to work with me

The Coherence Operating Model

If performance is stalling and you're not seeing AI results, start here.

The Coherence OM is a high-leverage, customer-centric transformation approach for mid-market B2B businesses ready to compete in the age of AI.

Learn more

Coherence Workflow Mapping

The fastest way to unite cross-functional teams and boost AI ROI.

The AI by Design programme is a customer-centric way to prioritise, map, repair and redesign processes and workflows for AI.

Learn more & take the assessment

Fractional Transformation Advisor

Ensure your playbook pays off.

You don’t need to spend millions on consulting firms. I’ll walk alongside you and your team, pulling in specialists where necessary, to ensure you hit your financial goals and AI ROI.

I help you and your teams stay focused on the intersections — between functions, between strategy & execution, humans & technology, customers & operations — where real value is unlocked.

This is a co-invested, outcome-based role. Pricing is partial pay-on-performance.

  • “Jen helped us simplify our customer promise, gain alignment at all levels of the organization, and simplify decision-making. We've seen measurable progress on our shared goals.“

    — Erik K, CX Director, Energy Company

  • "Jen is a very skillful facilitator. She worked with our leadership team, keeping them out of the weeds… at the end of the day we were enthusiastic, and two years later, we’re still committed to our path!”

    – Sharon, Director, Government

  • “I highly recommend Jen to anyone looking for a brilliant and seasoned strategist to quickly uncover ways to be more competitive."

    – Rachael, Chief Customer Officer, B2B Tech

  • "Jen has the unique ability to tailor her messages to audiences at all levels in the organization.”

    – Coleman, Brand leader, Johnson & Johnson

  • "Jen’s coaching was 'Groundbreaking' in terms of reorienting how I approached decision-making and prioritization."

    - Bryan, EVP Marketing & CX, Telco

  • " Jen turns previously murky situations into a clear way of identifying what is happening, and what can be done next.”

    — Katie, Chief of Staff

Former clients include:

Less friction, more flow.

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