Where AI possibility meets profitability

AI can’t be added to business as usual.

AI is a journey of transformation. The leading companies don’t tinker with tools; they become something new. More streamlined, innovative, impactful.

They do this by focusing AI efforts on the nexus between customer and business value: breaking silos, improving end-to-end workflows, and reinventing experiences to become customer and talent magnets.

My job is to equip you with the leverage to create real impact:

  • From drowning in opinions to clarity

  • From silos and misalignment to coherence

  • From inefficiency and complexity to optimisation

  • From dabbling with AI tools to symbiosis

Let's talk about what's possible.

If AI is a game, which one are you playing?

Read about the shift to amplify value

“Hi, I’m Jen Rice.

I’ve been working with B2B businesses to drive customer and business value for over three decades.

My superpower? Simplifying complexity. And the fastest, easiest way to do that is to start with the customer and work backwards. It’s a high-leverage approach that gives you growth, profitability, and competitive advantage.

Now AI’s necessitating this exact shift: cross-functional teams and technologies driving shared outcomes together.

I previously served as B2B Sector Lead and CX Principal at Forrester in San Francisco. Now I’m a global citizen, advising and speaking around the world about building what’s next.

How to work with me

Free Value Nexus™ Assessment

If performance is stalling and you're not seeing AI results, start here.

The Possibility Playbook is a high-leverage transformation approach for mid-market B2B businesses ready to compete in the age of AI. It’s built as a set of customer-centric sprints, including:

  • Value Nexus gap assessment

  • SLT clarity, focus and alignment

  • Targeted AI priorities and metrics

  • Customer-centric workflow redesign & capacity building

  • Practical playbook development

Learn more

Possibility Playbook

Know your gaps in 6 - 8 minutes

Companies seeing substantial, company-wide impact from AI have already oriented their business around the nexus of customer & business value.

This assessment measures your progress on that shift, pulling from best practices for both AI and high-growth businesses.

If you’re a CEO, COO, head of AI, or another senior team member responsible for AI success, click below to take the assessment now.

Learn more & take the assessment

Fractional Transformation Advisor

Ensure your playbook pays off.

You don’t need to spend millions on consulting firms. I’ll walk alongside you and your team, pulling in specialists where necessary, to ensure you hit your financial goals and AI ROI.

I help you and your teams stay focused on the intersections — between functions, between strategy & execution, humans & technology, customers & operations — where real value is unlocked.

This is a co-invested, outcome-based role. Pricing is partial pay-on-performance.

  • “Jen helped us simplify our customer promise, gain alignment at all levels of the organization, and simplify decision-making. We've seen measurable progress on our shared goals.“

    — Erik K, CX Director, Energy Company

  • "Jen is a very skillful facilitator. She worked with our leadership team, keeping them out of the weeds… at the end of the day we were enthusiastic, and two years later, we’re still committed to our path!”

    – Sharon, Director, Government

  • “I highly recommend Jen to anyone looking for a brilliant and seasoned strategist to quickly uncover ways to be more competitive."

    – Rachael, Chief Customer Officer, B2B Tech

  • "Jen has the unique ability to tailor her messages to audiences at all levels in the organization.”

    – Coleman, Brand leader, Johnson & Johnson

  • "Jen’s coaching was 'Groundbreaking' in terms of reorienting how I approached decision-making and prioritization."

    - Bryan, EVP Marketing & CX, Telco

  • " Jen turns previously murky situations into a clear way of identifying what is happening, and what can be done next.”

    — Katie, Chief of Staff

Former clients include:

Clear the fog. Chart your course.

Book a call