Your Human-AI future, by design

There's no clear path forward except for the one that you make.

I work with C-Suite execs and teams who are done waiting for the fog of uncertainty to clear. They’re ready to create the future, not react to it.

Let’s build your Possibility Playbook™ together — a bold reimagining of how you’ll create customer value in an AI-powered future, and what it means for your people, business model, operating model, customer experience, and more.

“Hi, I’m Jen Rice.

I’ve been working in customer-centric strategy and innovation for over three decades; I’m also an executive coach for Whole-Mind decision-making.

My superpower? Connecting the dots — between present and future, humans and technology, business and customers, and what’s possible vs. what’s practical.

I call it “getting all the wood behind one arrow” — making forward momentum easier, faster, and more profitable.

I previously served as B2B Sector Lead and CX Principal at Forrester in San Francisco. Now I’m a global citizen, advising and speaking around the world about building what’s next.

How to work with me

Possibility Playbook Diagnostic

The old playbook is broken.

Companies can’t bolt AI onto old ways of working. AI is necessitating big shifts. Are you ready?

This maturity-based diagnostic will help you understand the gap between where you are today and how you’ll thrive in the future.

Possibility Playbook Workshop

Co-create your 5 - 10 year Human-AI future together.

A 1 to 2 day workshop for your senior leadership team to align on your future vision, and reverse-engineer what it means for:

  • Business model

  • Operating model

  • AI and workforce investments

  • What to do next

Fractional Chief Strategy Officer

A clear vision isn't enough.

We’ll build the playbook that brings your chosen Possibility to life.

Align AI and every functional strategy to the vision to ensure ROI.

Elevate AI’s role from cost savings to differentiation to win with customers.

This is an outcome-based role with part pay-on-performance.

Executive Coaching

Stay out of the fog with clear, confident decision making.

It’s easy to spin in analysis paralysis or offload thinking to AI.

If you’re committed to growing yourself as a leader, let’s talk about my Whole-Mind decision model — where you’ll access all four modes of intelligence and stay grounded in your vision.

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  • “Jen helped us simplify our customer promise, gain alignment at all levels of the organization, and simplify decision-making. We've seen measurable progress on our shared goals.“

    — Erik K, CX Director

  • Jen is a very skillful facilitator. She worked with our leadership team, keeping them out of the weeds… at the end of the day we were enthusiastic, and two years later, we’re still committed to our path!”

    – Sharon, CX Director

  • “I highly recommend Jen to anyone looking for a brilliant and seasoned strategist to quickly uncover ways to be more competitive."

    – Rachael, Chief Customer Officer

  • "Jen has the unique ability to tailor her messages to audiences at all levels in the organization.”

    – Coleman, Brand leader, Johnson & Johnson

  • "Jen’s coaching was 'Groundbreaking' in terms of reorienting how I approached decision-making and prioritization."

    - Bryan, EVP Marketing

  • " Jen's coaching approach turns previously murky situations into a clear way of identifying what is happening, and what can be done next.”

    — Katie, Chief of Staff

Former clients include:

Clear the fog. Chart your course.

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