Where AI possibility meets performance

AI can’t be added to business as usual.

Mid-market B2B businesses are complex enough to add friction, but not big enough to throw money at the problem.

And that’s really good news for you.  

AI doesn’t simplify complexity; it compounds it. Which is why bigger competitors pouring money into AI will stall. More isn’t better.

To pull ahead, first upgrade your operating system: the underlying logic for how your company operates and creates value. Then add AI.

You generate ROI and a growth flywheel when AI’s the engine for a clear, focused, next-ready business.

Let's talk about what's possible.

If AI is a game, which one are you playing?

Read about the 3 Operating Systems

“Hi, I’m Jen Rice.

I’ve been working in customer-led strategy for B2B businesses for over three decades.

My superpower? Helping leaders see their businesses from the customer perspective. Working outside-in is an astonishingly simple and impactful way to hit every goal: growth, profitability, and competitive advantage.

Now AI’s necessitating this exact shift: cross-functional teams organized around customers and outcomes.

I previously served as B2B Sector Lead and CX Principal at Forrester in San Francisco. Now I’m a global citizen, advising and speaking around the world about building what’s next.

How to work with me

Possibility Playbook Diagnostic

The old playbook is broken.

Companies can’t bolt AI onto old ways of working. AI is necessitating big shifts in how you think, work and operate. Are you ready?

This maturity-based diagnostic will help you understand the gap between where you are today and how you’ll thrive in the future.

Pair the diagnostic with the workshop to co-create your own Possibility Playbook with your SLT.

Possibility Playbook Workshop

Co-create your Next-Ready Operating System.

A 1- to 2-day workshop for your senior leadership team to level up your operating system, set the vision, and reverse-engineer what it means for:

  • Business model

  • Operating model

  • AI and workforce investments

  • What to do next

Fractional Chief Strategy Officer

A clear vision isn't enough.

I’ll help you improve ROI by aligning your AI strategy and every functional strategy to measurable value creation.

Elevate your customer experience to drive loyalty-based revenue.

And get your people on board co-creating the future.

This is an outcome-based role with part pay-on-performance.

Executive Coaching

Stay out of the fog with clear, confident decision making.

It’s easy to spin in analysis paralysis or offload thinking to AI.

If you’re committed to growing yourself as a leader in the AI era, let’s talk about my Whole-Mind decision model — where you’ll develop all four modes of intelligence, nurture next-ready strategy capabilities, and stay grounded in your vision.

Book a Call

  • “Jen helped us simplify our customer promise, gain alignment at all levels of the organization, and simplify decision-making. We've seen measurable progress on our shared goals.“

    — Erik K, CX Director, Energy Company

  • Jen is a very skillful facilitator. She worked with our leadership team, keeping them out of the weeds… at the end of the day we were enthusiastic, and two years later, we’re still committed to our path!”

    – Sharon, Director, Government

  • “I highly recommend Jen to anyone looking for a brilliant and seasoned strategist to quickly uncover ways to be more competitive."

    – Rachael, Chief Customer Officer, B2B Tech

  • "Jen has the unique ability to tailor her messages to audiences at all levels in the organization.”

    – Coleman, Brand leader, Johnson & Johnson

  • "Jen’s coaching was 'Groundbreaking' in terms of reorienting how I approached decision-making and prioritization."

    - Bryan, EVP Marketing & CX, Telco

  • " Jen turns previously murky situations into a clear way of identifying what is happening, and what can be done next.”

    — Katie, Chief of Staff

Former clients include:

Clear the fog. Chart your course.

Book a call