Helping mid-market B2B challengers boost ROI from AI
JEN RICE, FRACTIONAL CHIEF STRATEGY OFFICER
Only 30% of AI ROI is from technology; the rest is organizational. I support CEOs in Africa & Middle East with the strategy, facilitation and perspective shifts that unlock profitable growth from AI. Your biggest AI decision isn’t about AI.
AI is changing what’s possible. It can help you move faster, serve customers better, get more from your people and capital, and compete with companies much bigger than you.
But none of that matters if you’re using AI to make incremental changes, or automating what doesn’t really matter.
Companies that are succeeding with AI are starting in a different place. .
Value first, not AI first.
McKinsey, Bain, BCG and others all confirm that the work needs to be redesigned before you can see an ROI from AI, but they don’t tell you how to do it.
The Lean playbook holds the key: start with business and customer value, then reverse-engineer how cross-functional teams create that value together. Remove everything that no longer fits. Then add AI to accelerate a streamlined way of working.
Waste comes out. Misaligned money gets redirected. Capability compounds. Teams get excited and feel a sense of ownership. You keep the ambition without the bloat.
My secret sauce? Deep knowledge of how B2B customers define value, and how to unite your business to deliver it. It’s easier and more affordable than you’d think.
Value that compounds.
The real prize isn't a successful AI pilot.
It's building something amazing together that no one else can replicate. Something that customers and employees love.
Then using AI to help you build it faster and easier.
That's your moat.
And it's why I care so much about getting the foundations right before throwing more technology at the problem.
Get more from what you already have.
Remove complexity, redesign work and free up capacity trapped in how the business operates today.
Make every AI investment work harder.
Stop scattering money across disconnected experiments. Put it behind what will move the business forward.
Use AI to create new sources of growth.
Find new ways to create, deliver and capture customer value — from better experiences to entirely new offerings.
Build an advantage that's harder to copy.
Use AI and data to reinforce the customer value that make you the best and only choice.
How to work with me
AI ROI Strategy Session
If performance is stalling and you're not seeing AI results, start here. This structured 90-minute session is designed to give clarity for mid-market B2B CEOs ready to compete in the age of AI.
AI by Design
The fastest way to unite cross-functional teams and boost AI ROI. This program uses Journey Operations to redesign value streams, innovate the customer experience, and integrate AI to improve ROI.
Fractional Transformation Advisor
Ensure your playbook pays off. You don’t need to spend millions on consulting firms. I’ll walk alongside you and your team, pulling in specialists where necessary, to ensure you hit your financial goals and AI ROI.
This is an outcome-based role. Pricing is partial pay-on-performance.
“Hi, I’m Jen Rice.
An ex-management consultant, I live at the intersection of ruthless efficiency and "what’s possible here?" I get weirdly excited about stripping out deadweight and complexity… and challenging the assumptions that created the mess in the first place.
I previously served as B2B Sector Lead and CX Principal at Forrester in San Francisco, helping my clients transform through customer-centricity and digital.
Now I’m a global citizen, bringing this approach to AI-powered growth — and to the emerging-market challengers I so admire.
Less friction, more momentum.
Former clients include:
