Where AI possibility meets profitability

AI can’t be added to business as usual.

Mid-market B2B businesses are big enough for sluggish complexity, but too small to throw money at problems.

And that’s really good news for you.  

AI doesn’t simplify complexity; it compounds it. Which is why bigger competitors pouring money into AI are already stalling. More isn’t better.

To pull ahead, first upgrade your operating system: the underlying “rules of the game” for how your company operates and creates value. Then add AI.

You generate ROI and a growth flywheel when AI’s the engine for a clear, focused, next-ready business.

Let's talk about what's possible.

If AI is a game, which one are you playing?

Read about the 3 Operating Systems

“Hi, I’m Jen Rice.

I’ve been working in customer-led strategy for B2B businesses for over three decades.

My superpower? Simplifying complexity. And the fastest, easiest way to do that is to start with the customer and work backwards. It’s a high-leverage approach that gives you growth, profitability, and competitive advantage.

Now AI’s necessitating this exact shift: cross-functional teams organized around customers and outcomes.

I previously served as B2B Sector Lead and CX Principal at Forrester in San Francisco. Now I’m a global citizen, advising and speaking around the world about building what’s next.

How to work with me

Possibility Playbook

If performance is stalling and you're not seeing AI results, start here.

The Possibility Playbook is an affordable yet high-leverage transformation approach for mid-market B2B businesses ready to compete in the age of AI. It’s built as a set of sprints, including:

  • 60-min Vision Session

  • Foundations assessment

  • SLT workshop and alignment

  • Playbook development

Learn more

Fractional Chief Strategy Officer

Ensure your playbook pays off.

You don’t need to spend millions on consulting firms. I’ll walk alongside you and your team, pulling in specialists where necessary, to ensure you hit your financial goals and AI ROI.

This is a co-invested, outcome-based role that follows the Possibility Playbook. Pricing is partial pay-on-performance.

Executive Coaching

Stay out of the fog with clear, confident decision making.

When everything’s changing, it’s easy to spin in analysis paralysis or offload thinking to AI.

If you’re committed to growing yourself as a leader in the AI era, let’s talk about my Whole-Mind decision tool — where you’ll develop all four modes of intelligence, nurture next-ready strategy capabilities, and stay grounded in your vision.

  • “Jen helped us simplify our customer promise, gain alignment at all levels of the organization, and simplify decision-making. We've seen measurable progress on our shared goals.“

    — Erik K, CX Director, Energy Company

  • "Jen is a very skillful facilitator. She worked with our leadership team, keeping them out of the weeds… at the end of the day we were enthusiastic, and two years later, we’re still committed to our path!”

    – Sharon, Director, Government

  • “I highly recommend Jen to anyone looking for a brilliant and seasoned strategist to quickly uncover ways to be more competitive."

    – Rachael, Chief Customer Officer, B2B Tech

  • "Jen has the unique ability to tailor her messages to audiences at all levels in the organization.”

    – Coleman, Brand leader, Johnson & Johnson

  • "Jen’s coaching was 'Groundbreaking' in terms of reorienting how I approached decision-making and prioritization."

    - Bryan, EVP Marketing & CX, Telco

  • " Jen turns previously murky situations into a clear way of identifying what is happening, and what can be done next.”

    — Katie, Chief of Staff

Former clients include:

Clear the fog. Chart your course.

Book a call