AI transformation for the rest of us.

Groundbreaking brings practical AI transformation within reach of ambitious underdogs who know there’s a smarter way forward.

We love working with businesses in emerging markets, leaders who lack access to privileged networks and capital, or just those who know the value of money.

Our lean approach enables you to grow, streamline and differentiate through AI without the luxury of waste — which means you can compete with bigger players and stay ahead of the AI natives.

How we do it

A lean, location-independent business + AI keeps our costs lower.
Decades of experience reveals smarter, more effective shortcuts.
We partly tie our success with yours; you aren’t buying a PPT deck, you’re buying measurable outcomes.

Scrappy ambition

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Outcomes, not busywork

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People over tech

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Empowerment

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Scrappy ambition * Outcomes, not busywork * People over tech * Empowerment *

Meet the Brain Trust

We’re building a network of AI transformation pros who share the values of human-first and outcome-led. We’re all passionate about breaking the silos that hold back success.

Jen Rice is a 30-year veteran of customer-centric strategy and transformation. She excels at uniting business and tech around customer value —making forward momentum easier, faster, and more profitable. Jen formerly served as the B2B Sector Lead and CX Principal at Forrester.
Jen’s a global citizen usually found in London or the Red Sea coast.

Jawad brings 20+ years leading large-scale AI, analytics, and data platform transformations in regulated enterprises. He’s led strategic AI and digital transformation initiatives at Meezan Bank, Bank Alfalah, Barclays Capital and RBS. Jawad is based in Doha, Qatar.

Yury brings deep operational expertise in business process reengineering, Agile and Lean methodologies to AI transformation. He designs and deploys AI systems that turn complex manual processes into structured, reproducible workflows, starting with how work actually moves, where decisions get made, what data exists and in what form. Yury is based in the Netherlands.

John is service design leader and facilitator who helps enterprises turn strategic ambition into lived reality. He’s brought in when there's real pressure to move—new growth priorities, transformation agendas, complex cross-functional challenges—but the organisation hasn't yet figured out what that actually looks like for customers and teams.
John is based in Glasgow, Scotland.

Alain is one of the leading experts in human-centric transformation.The author of The Transformation Code, Alain blends common sense, science, art, systems thinking and technology to help people build the world they want, not just put up with the one they have.
Alain is Belgium-based.

A multi-award-winning ethnographer, Alessia leads the Human-AI Decision Lab — a multi-disciplinary team helping organizations identify, design and embed AI that people trust, adopt, and love. She’s also the co-founder of London-based research firm Trybes.