When possibilities are endless, how do you choose?

JEN RICE, WHOLE-MIND DECISION COACH

I help multi-passionate entrepreneurs make better, more authentic decisions in an age of infinite possibility.

Are you a possibility junkie?

You’ve always been fast and curious. Coming up with new ideas has never been the problem: choosing is.

And now along comes AI, which has spawned even more ideas and pushed the cost of execution to near-zero. And the more you lean on it, the weaker your own human intelligence gets.

Add the tendency to keep your options open as everything changes every Tuesday, and you’ve got a perfect decision storm.

When to work with me

Starting

Decide and design what to build -- whether  you're a corporate refugee or serial entrepreneur.
Learn more

Growing

Build the capacity to make better strategic decisions as the business gets more complex.
Learn more

Aligning

Work through a consequential decision when your team doesn't see things the same way.
Book a chemistry call

“Hi, I’m Jen.

I’m an ex-management consultant, a globe-trotting explorer, and possibility junkie. I’m also a trained somatic leadership coach.

I developed this blend of “whole-mind modes” — structured, creative, emotional, and body-based intelligences — to keep my own decisions on track… and to pull myself back to what matters most after I’ve chased a few shiny objects.

Over 40 leaders and founders have run through this process and… it works! I’m now working on a book and AI decision tools. Follow my new Substack or book a curious conversation.”

  • "Clarifying and expansive"

    “Working with Jen was transformative in ways I couldn’t have anticipated. 

    Jen tapped into my way of thinking, my core needs and values, and helped me refine my strategy and messaging such that it feels truly authentic. 

    Jen’s process was both clarifying and expansive. She challenged me to strip away unnecessary complexity while retaining my values, mission, unique voice - and my propensity for thinking big. 

    The overall program is magical; not without struggle, but I’m not sure one can avoid the messiness that comes with figuring things out.

    If you’re looking for someone who can help you not only clarify your strategy but also ignite your momentum, I can’t recommend Jen highly enough.”

    — Selena, New Founder

  • "What Jen does is magic."

    "It is impossible to overstate the transformation that has accompanied this program and the work I have done with it and adjacent to it. Not only do I feel like my life has direction, I feel like I have connected to the flow that was always there.

    I’m more certain about my pathway, and excited about my brand and the possibilities. Having Jen as a coach is the fuel to get focused, build and grow the business I want at this stage in my life. What she does is magic.”

    – Beth, serial entrepreneur

  • "Doubled my earning potential"

    I'm amazed how Jen helped me figure out how to do the work that really lights me up, on my own terms, and double my earning potential in the process. This process really works!”

    — Jeff, Founder, The Elegant Leap (former Managing Director, Global Insights Firm)

  • "Empowering."

    "Working with Jen was like wind in my creative and intuitive sails. It felt natural! Each step steered into the next one very thoughtfully and organically. I felt empowered and challenged at every step as we dialed in on what matters to me and what I can do about it. Jen is intentional, fully present, engaged, and is fearless in sharing her feelings and insights. And she's fun! Our sessions never lacked joy or compassion.

    I now have a clearer sense of how I show up day to day. I can ask myself core questions that allow me to look at the world with more confidence and clarity. I don't feel as whiplashed by all the amazing opportunities that pop up each day. I also don't feel as burdened by daily problems. The process is empowering."

    - Russ, Design Director & New Founder

  • "Immediate impact"

    “I have worked with my fair share of coaches and consultants, but working with Jen was unique and made an immediate impact in my work/life balance. In short order, I was able to cut 20 hours from each week, clearly identify potential projects that are not a good fit, feel extremely confident about saying no, and gained clarity on a new business model that’s a better fit for my aspirations. Thanks Jen!”


    - Lauren, Co-Founder, Brand Agency


  • "From murky to clear"

    “Jen’s Touchstone framework is the perfect balance of emotional intelligence and analytic reasoning. It’s a really clear way of assessing and then organizing one’s felt experience, and connecting it to tangible goals and impacts. It also turns previously murky situations into a clear way of identifying what is happening, and what can be done next.”

    — Katie, Chief of Staff

Book a call