SERVICES — AI by DESIGN — WORKFLOW REDESIGN

Unlock cross-functional AI impact

A customer-led approach to streamlining and reinventing end-to-end AI workflows

Most organizations focus internally on their processes, departments, and technology. The result is fragmented experiences and missed opportunities.

We start with the customer lifecycle because it is the natural organising framework that reveals where customer and business value intersect. It’s also inherently cross-functional.

That’s what makes AI by Design different — and far more effective — than traditional internal process improvement or siloed AI projects.

See the big picture

Journey/ Workflow Atlas

With a cross-functional team, we’ll build your catalogue of journeys across the customer lifecycle, including health scores and priorities.

The atlas becomes both the roadmap and an actionable dashboard that monitors redesign progress over time.

Repair what’s broken

Journey / Workflow Repair

For your highest-friction end-to-end journeys — like onboarding or implementation — we map the people, processes and technologies that sit underneath and streamline the complexity first.

Then prioritise the end-to-end workflows to map and redesign with AI — including handoffs, decisions, authority, and when humans vs. AI are needed.

Reinvent & differentiate

Journey Innovation

Instead of just repairing and streamlining journey-based workflows, reinvent them. We start with strategy — clarifying the real value-based outcome your ideal customers yearn for, and reverse-engineering what that means for a unique CX and the people, processes, AI and technical capabilities that support it. Then we dive into workflow design to drive customer and business value at scale.

Outcomes

Improved customer retention and lifetime value | Improved internal efficiency and speed |

AI and data focused on the highest-impact use cases | Improved cross-functional collaboration |

A repeatable foundation & capability building | Improved time-to-value and ROI from AI

Get In Touch

Book a call

MEET JEN RICE

Jen Rice has spent three decades simplifying complexity for B2B and B2B2C businesses including Cisco, HP, Microsoft, Experian, CenterPoint Energy, Principal Financial, J&J, Agilent, and many more.

Jen previously served as B2B Sector Lead and CX Principal at Forrester, so she’s experienced in best practices across every function and how they interconnect to drive results.

Most consultants know one lane; Jen plays at the intersections, uniting organisations to boost customer and business value together.