GETTING STARTEDThe AI ROI Strategy Session
The emotional rollercoaster of AI.
Like most progressive business leaders, you didn't wait around for the AI boom. You approved the budgets, greenlit the pilots, and deployed the tools. The initial wins felt great.
And then the momentum stopped.
Key metrics like usage and hours look good, but your actual margins haven't budged.
AI bills are climbing, but your teams are still struggling with the same operational bottlenecks.
The initial excitement has died down, and employees are slipping back into their old ways of working.
You’re feeling the gap between the promise of AI and the hard reality on your balance sheet. The opportunity is enormous. The question is how to make it pay.
What got you here won’t get you there.
Only 30% of AI ROI is from technology. BCG and others all confirm that the real leverage is strategic and organizational.
It comes down to 3 questions:
What value will we compete on?
What core AI capabilities will we bet on?
How will we work differently together to deliver it?
This is the 70% that turns AI from a technology investment into a strong competitive moat.
The Lean Approach to AI-Powered Growth
Choose where you want to win, then line up technology and talent behind it so results can compound.
01 - Value first.
Start with customer and business value, not technology.
Who will you serve, and who will you not?
02 - Align investments.
Prioritize the capabilities needed to create that value.
What will you not invest in?
03 - Streamline the work.
Get cross-functional teams to redesign how value is created, then add AI.
What will you stop doing?
The AI ROI Strategy Session
A roll-up-your-sleeves working session to draft your Possibility Playbook: reimagining how you’ll compete and lead in the age of AI, and the practical steps to close the gaps and measure ROI.
What you walk away with:
A diagnosis of your AI ROI gaps
What's preventing your current AI investments from delivering the returns they should
Clarity on where to win
The distinctive value that will attract and keep more customers, more efficiently — a moat informed by B2B Buyer Decision DNA™
Clarity on where to invest
What capabilities you need to strengthen that moat, where AI and data can give you an advantage, and how you'll measure it
Clarity on what to stop doing so you can reallocate precious resources where they’ll have the highest impact
Clarity on next steps
Where and how to remove operational friction so AI can add the most value, in sequence.
What we’ll cover
Before the session
01 — You complete the AI ROI assessment (10 minutes)
02 — I assess your current strategy, research your customers and market, and prepare a structured conversation.
During the 90 minutes
We reverse-engineer how AI will help you achieve your biggest goals.
01— Discuss your assessment gaps and opportunities
02 — Explore how 2 - 3 different definitions of value require different AI and data capabilities, then prioritize the one that fits you best.
03 — Identify the highest leverage capabilities for investment and where AI will give the biggest payback.
04 — Tactical short-term wins and how to close the gaps
Within 24 hours: I send you the recap, analysis and recommendations. My WhatsApp is open for Q&A for 7 days post-session.
Investment: $3,500 Founding price $1500 for the first three clients.
This is a well-established process, but the first time in this format. I’d appreciate feedback and a testimonial if I’ve exceeded your expectation of value.
50% of this investment can be applied to the SLT alignment session or full Leapfrog program.
Book a 30-min chemistry call to see if this approach is right for you. 
MEET JEN RICEJen Rice has spent three decades simplifying complexity for B2B and B2B2C businesses in tech, energy, agriculture, health and financial services, including Cisco, HP, Experian, J&J, Monsanto/Bayer, Agilent, and many more.
Jen previously served as B2B Sector Lead and CX Principal at Forrester. AI is her third “horizontal” transformation, after customer-centricity and sustainability.
As a global citizen, she’s excited to bring this profitable approach to challenger brands with cross-border ambitions, especially in emerging markets.
Book a chemistry call
See if this approach is a good fit for you and your business.