Imagine your teams making great decisions without you.
No longer buried under tactical decisions that should be made two levels down.
Not being pulled into every meeting to be the tiebreaker.
Nor debating (again) decisions you thought were already made.
Nor stressing that you won’t hit your targets because decisions are too damned slow.
What could you accomplish?
Being the decision bottleneck isn’t a character flaw. You're load-bearing a problem that shouldn't be yours to carry.
Better, faster decisions don’t come from working harder, or in the weeds of “founder mode.”
They come from a decision system — one that gives your teams the clarity, criteria, and confidence to move in the right direction without you in the room.
The Decision Accelerator
A sprint-based, customer-centric approach to better, faster decisions company-wide.
ALIGN - first 20 - 30 days
SLT and board alignment on streamlined focus, decision logic, and key tradeoffs
SHAPE
Identify and close culture and incentive gaps that prevent aligned decisions
REDESIGN
Decision design for difficult and/or high priority decisions (usually x-function) — clear ownership, roles, process and feedback loops.
OUTCOMES You’re doing the work that only you can do
You’re using capital more efficiently
Everyone stays focused on scaling customer value
Decision velocity increases
Cross-functional decisions become easy
Strategy-to-execution gap closes
“Companies with a high-performance culture grow 25 percent faster than average companies and are roughly 50 percent better at decision effectiveness.”
Bain - Create a Decision-Focused CultureA tailored program
We pull from the following tools based on what your situation needs.
Customer Decision DNA™
Anchor your decisions to the real reason why your customers buy: emotion. Decision DNA™ emerged from decades of segmentation research on customer behavior. It’s a psychographic shortcut to strategic alignment and more resonant GTM.
Decision Atlas™
Gain decision visibility to identify which to fix first, and where AI can help. The Atlas maps key strategic, functional and cross-functional decisions across your customer lifecycle(s) — prioritized by impact and ease.
Decision System Workshops
Co-create how you’ll make decisions together — especially for SLT and x-function revenue teams.From 2-hour targeted decision design sessions to 2-day strategic alignment workshops, you’ll leave with actionable clarity on deciding better and faster as a company.
Human-AI Decision Lab
Improve and de-risk how your employees make decisions with AI. Through an ethnographic approach, we’ll uncover insights essential for AI interface design, data/information, governance, culture, and more.
What former clients have to say
“I was able to cut 20 hours from each week, clearly identify potential projects that are not a good fit, feel extremely confident about saying no, and gained clarity on a new business model that’s a better fit for our aspirations.”
— Lauren, Co-founder
“Jen’s approach helped us simplify our promise to our customers, gain alignment at all levels of the organization and to simplify decision-making.
Last but not least, we’ve seen measurable progress on our shared goals.“
— Erik K, CX Director
“This human-centered approach helped us clarify our understanding of our most important customers and tighten our product thinking to target the highest value opportunities.
It’s very useful to gain alignment.”
— Fritz S., VP Product
Ready to step out of the bottleneck?